Consumer Health Data Privacy
Last Updated: July 8, 2026
This Consumer Health Data Privacy Policy explains how Apexelle collects, uses, shares, and protects consumer health data in connection with apexelle.com and related services that link to this Policy.
Apexelle is a wellness brand operated in the United States by Chiony Integrative Health Corp. For purposes of this Policy, “Apexelle,” “we,” “us,” and “our” refer to Chiony Integrative Health Corp, doing business under the Apexelle brand.
This Policy applies to personal information that may be considered “consumer health data” under applicable U.S. state privacy laws, including, where applicable, the Washington My Health My Data Act and Nevada’s consumer health data privacy law.
This Policy supplements our Privacy Policy. It is intended to provide additional information about consumer health data only. It is not a contract and does not create rights or obligations beyond those provided by applicable law.
1. What Is Consumer Health Data?
“Consumer health data” generally means personal information that is linked or reasonably linkable to an individual and that identifies or may be used to identify that individual’s past, present, or future physical or mental health status.
Depending on how you interact with Apexelle, consumer health data may include information you choose to provide directly to us, information connected with your use of our wellness services, or information we may infer from your interactions with our website, products, quizzes, forms, surveys, communications, or product preferences.
Consumer health data does not include publicly available information, deidentified information, aggregated information, anonymized information, employment-related information, or other information excluded from applicable consumer health data laws.
2. Consumer Health Data We May Collect
The categories of consumer health data we may collect depend on how you interact with Apexelle and what information you choose to provide. We may collect the following categories of consumer health data:
| Category of Consumer Health Data | Examples |
|---|---|
| Health goals and wellness interests | Information related to sleep support, digestive comfort, respiratory wellness, stress support, cognitive wellness, energy, women’s wellness, men’s wellness, or other wellness goals. |
| Symptoms or bodily function information | Information you choose to provide about sleep patterns, bloating, digestion, breathing comfort, occasional stress, fatigue, focus, mood-related wellness goals, or other body function-related information. |
| Product preferences and product-use information | Products you view, purchase, review, ask about, or select through a quiz, survey, consultation form, product recommendation tool, or customer support interaction, where such information may identify or imply a health or wellness interest. |
| Supplement, medication, allergy, or safety-related information | Information you choose to provide about current supplement use, medication use, allergies, sensitivities, pregnancy, breastfeeding, medical conditions, or other safety considerations. |
| Information from quizzes, forms, surveys, and product recommendation tools | Responses you provide through wellness quizzes, product-matching tools, customer intake forms, surveys, sample request forms, practitioner referral forms, or similar features. |
| Communications with us | Information you provide when you contact customer support, send us an email, submit a review, respond to a survey, participate in a promotion, or communicate with us through online or offline channels. |
| Inferences related to wellness interests | Inferences we may make from your product interests, product purchases, quiz responses, browsing activity on Apexelle pages, or other interactions with our services, where such inferences may identify or relate to a health or wellness interest. |
We do not ask you to provide sensitive health information unless it is relevant to a feature, product recommendation, safety question, customer support request, practitioner-related request, or other service you choose to use.
3. How We Collect Consumer Health Data
We may collect consumer health data from the following sources:
- Directly from you: when you use our website, place an order, complete a quiz, submit a survey, request a sample, contact customer support, leave a review, subscribe to emails, participate in a promotion, or otherwise provide information to us.
- Through your interactions with Apexelle services: when you browse product pages, use product recommendation features, interact with wellness content, or use account or checkout features.
- From service providers: such as website hosting providers, e-commerce platforms, payment processors, customer support tools, email service providers, analytics providers, shipping providers, and other vendors that help us operate our business.
- From authorized partners: such as practitioners, affiliates, ambassadors, or wholesale partners, if you choose to interact with Apexelle through those partners and where permitted by law.
- From inferences: where we infer wellness interests or product preferences from your interactions with our website, products, quizzes, forms, or communications.
We recommend that customers avoid submitting medical diagnoses, detailed medical histories, prescription information, or emergency health information through order notes, reviews, chat tools, or general website forms.
4. How We Use Consumer Health Data
We may collect, use, or process consumer health data for the following purposes:
- To provide products, services, website features, and customer support that you request;
- To process orders, returns, refunds, subscriptions, sample requests, and customer inquiries;
- To provide product recommendations, wellness content, product-matching results, or educational information;
- To personalize your experience on Apexelle.com, where permitted by law;
- To understand customer interests and improve our products, services, website, and content;
- To verify, maintain, and improve the quality and safety of our products and services;
- To respond to your questions, requests, reviews, complaints, or feedback;
- To send transactional communications, safety notices, product updates, or other service-related messages;
- To conduct internal business operations, including auditing, analytics, troubleshooting, and recordkeeping;
- To detect, prevent, and respond to fraud, security incidents, identity theft, malicious activity, or unlawful conduct;
- To comply with legal, regulatory, tax, reporting, recall, quality, safety, or enforcement obligations;
- To protect the rights, safety, property, and interests of Apexelle, our customers, business partners, and others;
- For other purposes disclosed to you at the time of collection or with your consent, where required by law.
We do not use consumer health data to diagnose, treat, cure, or prevent any disease. Apexelle products and content are not a substitute for medical advice from a qualified healthcare professional.
5. How We Share Consumer Health Data
We may share consumer health data only as described in this Policy, as disclosed to you at the time of collection, with your consent where required, or as otherwise permitted by law.
| Category of Recipient | Purpose of Sharing |
|---|---|
| Service providers and processors | To help us operate the website, process orders, manage customer support, provide product recommendation tools, send communications, analyze website performance, prevent fraud, maintain security, and perform other services on our behalf. |
| E-commerce, payment, shipping, and fulfillment partners | To process payments, fulfill orders, ship products, manage returns, provide order tracking, and complete transactions you request. |
| Customer support and communications providers | To respond to inquiries, send service messages, manage email or SMS communications, process feedback, and provide customer care. |
| Analytics and website technology providers | To operate, maintain, secure, improve, and measure the performance of our website and services. |
| Practitioners, affiliates, ambassadors, or program partners | Only where you choose to interact with those programs, request such interaction, or provide consent where required by law. |
| Legal, regulatory, safety, and compliance recipients | To comply with law, respond to legal process, cooperate with regulators, support recalls or safety notices, protect rights and safety, prevent fraud, or investigate unlawful conduct. |
| Business transaction recipients | In connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction, subject to applicable law. |
At this time, Apexelle does not sell consumer health data as “sale” is defined under applicable consumer health data laws.
At this time, Apexelle does not share consumer health data with any specific affiliate for that affiliate’s independent use. If this changes, we will update this Policy and obtain consent where required by applicable law.
We do not knowingly permit third parties to collect consumer health data from Apexelle.com over time and across different websites for their own independent advertising purposes. However, third-party technologies may collect information depending on your browser settings, device permissions, cookie preferences, or interactions with third-party services. Such third-party activity is governed by those third parties’ own privacy policies and controls.
6. Consent
Where required by applicable law, we will obtain your consent before collecting or sharing consumer health data. Where separate consent is required for sharing consumer health data, we will request that consent separately from consent to collect consumer health data.
You may withdraw consent for future collection or sharing of consumer health data by contacting us using the instructions in the “How to Exercise Your Rights” section below. Withdrawal of consent will not affect processing that occurred before the withdrawal or processing permitted by law without consent.
7. Consumer Health Data Rights
Depending on your state of residence and subject to applicable legal limitations, you may have certain rights regarding your consumer health data, including:
| Right | Description |
|---|---|
| Right to confirm processing | You may have the right to confirm whether we are collecting, sharing, or selling consumer health data concerning you. |
| Right to access | You may have the right to access consumer health data we have collected about you. |
| Right to obtain a copy | You may have the right to obtain a copy of consumer health data we maintain about you, where required by law. |
| Right to know third parties | You may have the right to obtain a list of third parties and affiliates with whom we have shared or sold consumer health data, along with contact information where required by law. |
| Right to withdraw consent | You may have the right to withdraw consent from future collection or sharing of consumer health data. |
| Right to delete | You may have the right to request deletion of consumer health data concerning you, subject to applicable legal exceptions. |
| Right to correct | Nevada residents and certain other consumers may have the right to request correction of inaccurate consumer health data, where required by applicable law. |
| Right to appeal | You may have the right to appeal our decision if we deny your request, where required by applicable law. |
8. How to Exercise Your Rights
To exercise rights regarding your consumer health data, please contact us by email:
Email: privacy@apexelle.com
Please include the subject line: Consumer Health Data Request.
In your request, please provide:
- Your full name;
- Your email address;
- Your state of residence;
- The right or rights you wish to exercise;
- Enough information for us to reasonably verify your identity and locate your records.
We may need to authenticate your identity before processing your request. Authentication may require us to match information you provide with information we maintain in our systems or to request additional information from you.
We may deny or limit a request where permitted by law, including if we cannot verify your identity, if the request is fraudulent or abusive, if an exception applies, if the information is exempt, or if fulfilling the request would prevent us from complying with legal, safety, security, quality, tax, accounting, dispute-resolution, or regulatory obligations.
9. Appeals
If we deny your consumer health data request and applicable law gives you the right to appeal, we will provide instructions for submitting an appeal.
You may appeal by emailing: privacy@apexelle.com with the subject line Consumer Health Data Appeal.
Please include your original request, our response, and a short explanation of why you are appealing. We will review your appeal and respond as required by applicable law.
If your appeal is denied, you may have the right to contact your state attorney general or another applicable regulator.
10. Additional Information for Washington Residents
Washington residents and individuals whose consumer health data is collected in Washington may have rights under the Washington My Health My Data Act.
Subject to applicable law, those rights may include the right to confirm whether we collect, share, or sell consumer health data; access consumer health data; obtain a list of third parties and affiliates with whom consumer health data has been shared or sold; withdraw consent; and request deletion of consumer health data.
Apexelle does not sell consumer health data. If Apexelle ever seeks to sell consumer health data as defined by applicable law, we will obtain valid authorization where required before doing so.
11. Additional Information for Nevada Residents
Nevada residents may have additional rights regarding consumer health data under Nevada law, including rights to confirm collection, access consumer health data, obtain information about third-party sharing, request deletion, request correction where applicable, and appeal certain denied requests.
Third parties may be able to collect information from you over time and across different websites depending on your browser, browser add-ons, cookie settings, device permissions, and interactions with third-party services. Such collection may be governed by those third parties’ privacy policies and is not necessarily controlled by Apexelle.
12. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect consumer health data against unauthorized access, disclosure, alteration, and destruction.
However, no website, system, transmission, or storage method is completely secure. We cannot guarantee absolute security of consumer health data.
13. Retention of Consumer Health Data
We retain consumer health data for as long as reasonably necessary to fulfill the purposes described in this Policy, provide services you request, maintain records, resolve disputes, comply with legal obligations, support product safety, prevent fraud, enforce agreements, and meet business, accounting, tax, regulatory, or compliance requirements.
When consumer health data is no longer reasonably necessary, we will delete, deidentify, aggregate, or otherwise dispose of it in accordance with applicable law and our record retention practices.
14. Children’s Consumer Health Data
Apexelle.com is intended for adults. We do not knowingly collect consumer health data from children under 13. If we learn that we have collected consumer health data from a child under 13 without appropriate consent, we will take steps to delete it as required by law.
15. Changes to This Policy
We may update this Consumer Health Data Privacy Policy from time to time. If we make material changes, we will provide notice as required by applicable law. The updated version will be posted on this page with a revised “Last Updated” date.
Please review this Policy periodically to stay informed about how Apexelle handles consumer health data.
16. Contact Us
If you have questions about this Policy or wish to exercise your consumer health data rights, please contact us.