Privacy Policy

Last updated: July 28, 2025

At Apexelle (“Apexelle”, “we”, “us”, or “our”), we care about your privacy as much as we care about well-designed wellness formulas. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit apexelle.ca, interact with us, or purchase our products (collectively, the “Services”).

By using our Website or Services, you agree to the terms of this Privacy Policy. 

What We Collect

We may collect Personal Information when you:

• Place an order on our Website.
• Create an Account.
• Subscribe to our newsletter or marketing communications.
• Enter a contest, promotion, or survey.
• Contact us by email, form, or social media.

This may include:

• Name and contact details (email, phone number, mailing address).
• Billing and shipping information.
• Order history and product preferences.
• Account login details (which you choose and control).
• Any information you include in messages, reviews, or feedback.

Information Collected Automatically (Usage Data)

When you browse our Website, we may automatically collect:

• IP address and general location (city/region level).
• Browser type, device type, operating system.
• Pages you visit, time spent, links clicked, referring URLs.
• Technical data used to maintain security and performance.

Cookies & Similar Technologies

We use cookies and similar technologies to make our Website work smoothly, remember your preferences, and understand how visitors use our pages. Cookies may be:

• Essential cookies: required for functions like cart, checkout, and secure login.
• Preference cookies: remember settings like language or region.
• Analytics cookies: help us understand traffic patterns and improve the Website (e.g., via tools like Google Analytics).
• Marketing cookies: may support personalized content or ads, where permitted by law.

You can manage cookies via your browser settings. If you disable certain cookies, some features of the Website may not function properly.

How We Use Your Information

We use Personal Information only for purposes that a reasonable person would consider appropriate in the circumstances, including to:

• Process your orders: confirm purchases, take payment, ship products, and manage returns or exchanges.
• Provide customer support: respond to your questions, concerns, or product inquiries.
• Manage your Account: enable login, maintain preferences, and provide order history.
• Send service communications: order confirmations, shipping updates, policy changes, and security notices.
• Offer marketing content: send newsletters, promotions, and product recommendations based on your consent or where otherwise permitted by law. You can opt out at any time.
• Improve our Website and products: analyze trends, measure performance, and develop new offerings.
• Protect our business and users: detect and prevent fraud, abuse, or security incidents.
• Comply with legal obligations: including tax, accounting, and regulatory requirements.

Legal Basis (for applicable regions)

For visitors in jurisdictions that require a legal basis (e.g., EU/EEA), we rely on:

• Your consent (e.g., for marketing communications, certain cookies).
• Performance of a contract (e.g., fulfilling your order).
• Legitimate interests (e.g., security, analytics, service improvement) where these do not override your rights.
• Compliance with legal obligations.

We do NOT sell your Personal Information.

We may share it in limited ways:

• With Service Providers: payment processors, e-commerce platforms (e.g. Shopify), shipping carriers, email providers, analytics services, and technical support partners who help us operate the Website and Services. They are given only the information needed and must protect it.
• With business partners or affiliates: where they help us deliver our Services and are bound to comparable privacy protections.
• Business transactions: if Apexelle is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate safeguards.
• Legal requirements: when required to comply with laws, regulations, court orders, or lawful requests by authorities.
• With your consent: when you explicitly ask us to share or publicly post information (e.g., testimonials).

Some of our Service Providers or data storage solutions may be located outside your province, territory, or country. This means your Personal Information may be subject to the laws of those jurisdictions. We take reasonable steps to ensure that any such transfers comply with applicable legal requirements and that your information remains appropriately protected.

Data Retention

We keep your Personal Information only as long as needed to:

• Provide the Services and complete your transactions;
• Support your ongoing relationship with us (e.g., account, order history, warranties);
• Meet our legal, tax, and regulatory obligations;
• Resolve disputes and enforce our agreements.

When information is no longer required, we will securely delete, anonymize, or aggregate it.

Your Rights & Choices

Depending on your location and subject to applicable law, you may have the right to:

• Request access to the Personal Information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your Personal Information, subject to legal retention requirements.
• Withdraw consent where processing is based on consent (e.g., marketing emails).
• Change your marketing preferences or unsubscribe at any time using the link in our emails or by contacting us.

To exercise these rights, please contact us at info@apexelle.ca. We may need to verify your identity before responding.

Marketing Communications

If you subscribe to our newsletter or opt in to updates, we may send you emails about new products, special offers, and wellness content. You can unsubscribe at any time by using the link in our emails or contacting us directly. We will continue to send essential service messages (e.g., order updates). From time to time, we may run contests, giveaways, or surveys. Participation is voluntary. We may collect contact details and other necessary information to administer the promotion in accordance with this Policy and any specific contest rules.

Children’s Privacy

Our Website and products are intended for adults. We do not knowingly collect Personal Information from children under 13. If you believe a child has provided us with information, please contact us so we can delete it.

Third-Party Websites & Services

Our Website may contain links to third-party sites or services that are not controlled by Apexelle. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before sharing information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will post the updated Policy on this page with a revised “Last updated” date.

Your continued use of our Website or Services after any changes take effect means you accept the updated Policy.

Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or our handling of your Personal Information, please contact us:

Email: info@apexelle.ca
Address: 1048 Matheson Blvd E, Mississauga, Ontario L4W 2V2, Canada