Privacy Policy

Last Updated: July 9, 2026

This Privacy Policy explains how Apexelle collects, uses, discloses, stores, and protects personal information when you visit apexelle.com, purchase products, create an account, subscribe to communications, contact us, or otherwise interact with our website, products, and services.

Apexelle is a wellness brand operated in the United States by Chiony Integrative Health Corp. For purposes of this Privacy Policy, “Apexelle,” “we,” “us,” and “our” refer to Chiony Integrative Health Corp, doing business under the Apexelle brand.

This Privacy Policy applies to apexelle.com and other services that link to this Privacy Policy. It does not apply to third-party websites, platforms, marketplaces, payment services, social media platforms, or other services that we do not control.

This Privacy Policy should be read together with our Terms & Conditions, Return & Refund Policy, Shipping Policy, Consumer Health Data Privacy Policy, and any other policy or notice that applies to a specific service or feature.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Apexelle. We may collect the following categories of personal information:

Category Examples
Contact details Name, email address, phone number, billing address, shipping address, and communication preferences.
Account information Username, password, account settings, order history, saved addresses, and subscription preferences.
Order and transaction information Products purchased, order number, payment status, shipping status, returns, refunds, promotions used, and customer service history.
Payment information Payment card or payment account details processed by our third-party payment providers. We do not intentionally store full payment card numbers on our own systems.
Product preferences and wellness interests Products you view, purchase, save, review, ask about, or select through quizzes, forms, surveys, or product recommendation tools.
Communications and user content Messages, emails, reviews, testimonials, survey responses, support requests, social media interactions, photos, videos, feedback, and other content you provide.
Device and usage information IP address, browser type, device type, operating system, referring URLs, pages viewed, links clicked, time spent on pages, cart activity, and similar website usage data.
Approximate location information General location information, such as country, state, region, or city, inferred from your IP address or shipping details.
Marketing and advertising information Email engagement, ad interactions, cookie identifiers, product interests, referral source, campaign source, and similar marketing-related information.

Some information you provide through wellness quizzes, product recommendation tools, symptom-related forms, support messages, surveys, or similar features may be considered consumer health data under certain U.S. state laws. Please review our Consumer Health Data Privacy Policy for more information about how we handle consumer health data.

2. How We Collect Personal Information

We may collect personal information in the following ways:

  • Directly from you: when you place an order, create an account, subscribe to emails or texts, complete a form or quiz, request samples, contact customer support, leave a review, participate in a promotion, or otherwise provide information to us.
  • Automatically through the website: when you browse our website, interact with our emails, view products, add items to your cart, or use our online services.
  • From service providers: such as e-commerce platforms, payment processors, shipping providers, customer support tools, email providers, analytics providers, fraud-prevention providers, and marketing technology providers.
  • From business partners: such as affiliates, practitioners, ambassadors, wholesale partners, or referral partners, where you choose to interact with those programs.
  • From third-party platforms: such as social media platforms, advertising networks, or marketplace platforms, depending on your settings and interactions with those services.

We may also collect personal information through our e-commerce platform, checkout tools, Shopify-supported storefront features, website apps, analytics tools, payment providers, shipping providers, customer support tools, marketing tools, and other service providers that help us operate Apexelle.com.

3. How We Use Personal Information

We may use personal information for the following purposes:

  • To operate, maintain, and improve our website, products, and services;
  • To process orders, payments, returns, refunds, subscriptions, and sample requests;
  • To ship products, provide tracking updates, and manage delivery issues;
  • To create and manage customer accounts;
  • To provide customer support and respond to questions, feedback, reviews, or complaints;
  • To send transactional messages, including order confirmations, shipping updates, account notices, and policy updates;
  • To send marketing communications, promotions, product updates, and wellness content, where permitted by law;
  • To personalize website content, product recommendations, and customer experience;
  • To analyze website usage, customer preferences, product performance, and marketing effectiveness;
  • To conduct surveys, promotions, giveaways, referral programs, sample programs, or loyalty programs;
  • To detect, prevent, and respond to fraud, unauthorized activity, security incidents, or misuse of our services;
  • To protect the rights, safety, property, and interests of Apexelle, our customers, business partners, and others;
  • To comply with legal, tax, accounting, regulatory, product safety, recall, and reporting obligations;
  • For any other purpose disclosed to you at the time of collection or with your consent, where required.

We do not use personal information to diagnose, treat, cure, or prevent any disease. Apexelle products and content are for general wellness support and are not a substitute for professional medical advice.

4. Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, analytics tools, and similar technologies to operate our website, remember your preferences, understand how visitors use our website, improve our services, and support marketing and advertising.

These technologies may help us:

  • Keep your cart and checkout working properly;
  • Remember your preferences;
  • Understand website traffic and page performance;
  • Measure the effectiveness of marketing campaigns;
  • Show relevant content or advertising, where permitted by law;
  • Detect fraud, abuse, and security risks.

You can control cookies through your browser settings. If you disable certain cookies, parts of the website may not work properly, including cart, checkout, account login, or preference features.

We may use analytics tools, advertising tools, and third-party technologies such as Google Analytics, Meta Pixel, TikTok Pixel, email analytics, or similar services. These tools may collect information about your use of our website and other websites over time, depending on your browser settings, cookie choices, and the privacy settings of those third-party services.

For pages or features that collect consumer health data, such as health-related quizzes or wellness recommendation tools, Apexelle may limit or avoid certain advertising tracking technologies where required by applicable law.

5. Marketing Communications

If you sign up for emails, newsletters, product updates, promotions, sample programs, or other communications, we may use your contact details to send you marketing messages.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us. Even if you unsubscribe from marketing messages, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, account notices, policy updates, or product safety notices.

If you opt in to SMS or text messages, we may send recurring automated or non-automated messages to the phone number you provide. Message and data rates may apply. You may opt out by replying STOP, END, CANCEL, QUIT, or UNSUBSCRIBE where supported. For help, reply HELP where supported or contact us at privacy@apexelle.com.

Consent to marketing emails or SMS messages is not required to purchase products from Apexelle.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Recipient Category Purpose
Service providers and contractors To help us operate the website and online store, process orders, manage checkout, process payments, ship products, provide customer support, send communications, conduct analytics, prevent fraud, maintain security, manage subscriptions, collect reviews, and perform other services on our behalf.
E-commerce, payment, shipping, and fulfillment providers To complete transactions, process payments, fulfill orders, deliver products, manage returns, and provide order tracking.
Marketing and advertising providers To send marketing messages, measure campaign performance, understand customer interests, and provide relevant content or advertising, where permitted by law.
Analytics and technology providers To understand website performance, troubleshoot issues, improve user experience, and maintain website security.
Practitioners, affiliates, ambassadors, or program partners Where you choose to participate in such programs, request such interactions, or provide consent where required.
Professional advisors To work with attorneys, accountants, auditors, insurers, consultants, and other professional advisors.
Legal, regulatory, safety, and compliance recipients To comply with law, respond to legal process, cooperate with regulators, support recalls or product safety notices, prevent fraud, investigate misuse, or protect rights and safety.
Business transaction recipients In connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction.

We may also disclose personal information with your consent or at your direction.

7. Sale, Sharing, and Targeted Advertising

Apexelle does not sell personal information for money.

Some U.S. state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Depending on the tools we use, certain analytics, advertising, social media, or cookie-based activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under those laws.

Where available, Apexelle may use Shopify’s customer privacy tools, cookie banner, data-sharing opt-out page, or compatible third-party privacy tools to help customers manage certain privacy choices.

Where required by applicable law, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising. You may exercise privacy choices by using our cookie preference tools where available, adjusting your browser settings, or contacting us at privacy@apexelle.com.

We do not knowingly sell or share personal information of children under 16.

8. Consumer Health Data

Some information you provide to Apexelle may be considered consumer health data under certain U.S. state laws, especially if you use wellness quizzes, product recommendation tools, symptom-related forms, product safety forms, surveys, or similar features.

Consumer health data is handled under our Consumer Health Data Privacy Policy, which explains the categories of consumer health data we may collect, how we use it, how we share it, and the rights that may apply to you.

Apexelle does not sell consumer health data as defined by applicable consumer health data laws.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, complete transactions, maintain records, resolve disputes, prevent fraud, comply with legal obligations, support product safety, and enforce our agreements.

The length of time we keep personal information may depend on the type of information, the reason it was collected, legal requirements, customer relationship needs, product safety obligations, tax and accounting requirements, and dispute-resolution needs.

When personal information is no longer reasonably necessary, we may delete, deidentify, aggregate, or otherwise dispose of it in accordance with applicable law and our record retention practices.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.

However, no website, system, transmission, or storage method is completely secure. We cannot guarantee absolute security of personal information.

11. Your Privacy Rights and Choices

Depending on your state of residence and subject to applicable law, you may have some or all of the following rights regarding your personal information:

  • The right to know or confirm whether we process personal information about you;
  • The right to access personal information we maintain about you;
  • The right to correct inaccurate personal information;
  • The right to request deletion of personal information;
  • The right to obtain a copy of personal information in a portable format, where required;
  • The right to opt out of sale, sharing, or targeted advertising, where applicable;
  • The right to limit certain uses or disclosures of sensitive personal information, where applicable;
  • The right to withdraw consent where processing is based on consent;
  • The right to appeal certain denied privacy requests, where required by law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

12. How to Exercise Your Privacy Rights

To exercise your privacy rights, please contact us by email:

Email: privacy@apexelle.com

Please include the subject line: Privacy Request.

In your request, please provide:

  • Your full name;
  • Your email address;
  • Your state of residence;
  • The right or rights you wish to exercise;
  • Enough information for us to reasonably verify your identity and locate your records.

We may need to verify your identity before processing your request. We may deny or limit a request where permitted by law, including if we cannot verify your identity, if the request is fraudulent or abusive, if an exception applies, or if fulfilling the request would prevent us from complying with legal, security, tax, accounting, product safety, or regulatory obligations.

You may also designate an authorized agent to submit a request on your behalf, where permitted by applicable law. We may require proof of authorization and may ask you to verify your identity directly with us.

13. California Residents

If you are a California resident, California privacy laws may provide additional rights regarding your personal information, including rights to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising your rights.

In the past 12 months, we may have collected the categories of personal information described in Section 1 of this Privacy Policy. We may have disclosed those categories of personal information to the categories of recipients described in Section 6.

We do not sell personal information for money. However, as explained in Section 7, certain advertising or analytics activities may be considered “sharing” or “sale” under California law.

We do not knowingly sell or share personal information of consumers under 16.

California residents may exercise applicable rights by contacting us at privacy@apexelle.com.

14. Children’s Privacy

Apexelle.com is intended for adults. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete it as required by law.

If you believe a child has provided personal information to us, please contact us at privacy@apexelle.com.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, marketplaces, social media pages, payment services, shipping services, or other services that we do not control.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. We encourage you to review their privacy policies before sharing information with them.

16. International Users

Apexelle.com is intended for the United States market. If you access our website from outside the United States, you understand that your personal information may be processed in the United States and other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may be different from the laws in your location.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. If we make material changes, we will provide notice as required by applicable law.

The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of the website after the updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

18. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: privacy@apexelle.com